Call them data scientists, data-driven marketers or by another name, but this new emerging discipline of analytics-focused marketing is poised to have a tremendous impact on business. But who are the people behind the dashboards and databases?
While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape. This e-book
Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% i