White Papers

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Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn&#82

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Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights fr

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Special Report: Best Practices To Boost Database Health

November 12th, 2014

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order. While

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

November 12th, 2014

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication. The latest white paper from Mintigo highlights how mar